HALE
CREATIVE BRAND STRATEGY & ACTIVATION
Internal and external brand strategy, propositions and communications creator. Working together with an extremely creative and professional network.
"Thinking in USP's is rather stupid, start working on your
DSP's (Distinctive Selling Points) with your team today!
It will keep your brand and business way ahead
of your competition."
call:
+31 6 19202060
STRATEGICally CREATIVE BRAND building and INTERNAL AND EXTERNAL activation
Brand value creator by extracting or developing brand distinctiveness and turning them into compelling strategies, propositions, and clear internal and external communication concepts. Utilising my Trigger Triangles for brand and (EVP) communications. Working with DSPs and only true USPs.
As a hands-on (digital) brand strategist and activator I have extensive experience in guiding and inspiring Boards, C-suits,
and teams, to translate goals and insights into creative, motivating, internally and externally activating branding concepts and campaigns. Great passion for human behaviour, brands, digital, design and technology.
Have helped many brands and teams achieve and often surpass their goals.
Enhancing their creative thinking and utilizing available talents to their fullest.
Developing, accelerating and embedding new corporate and brand/change strategies.
Boosting long term perseverance and passion (GRIT) throughout organisations, utilising the full power of communication.
Creating more (brand) value along the way.
"COMMUNICATIN ALWAYS CREATES"
WHAT I DO FOR BRANDS
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BRAND STRATEGY & CORPORATE CHANGE CONCEPTS AND COMMS
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DSP CREATION (Distinctive Selling Propositions)
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BRAND ESSENCE DEFINING
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BRAND MANIFESTO & STORY DEVELOPMENT (for change)
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BUSINESS PLANS & PITCH DECK CREATION
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PRODUCT, SERVICE & PROPOSITION DEVELOPMENT AND INNOVATION
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ENGAGING CUSTOMER JOURNEY CREATION AND OPTIMISATIONS
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BRAND LEVEL EVP (Employee Value Proposition) DEVELOPMENT
Clients I've COLLABORATED with:
DSP'S KEEP YOUR COMPANY, marketing and HR TEAMs MORE AGILE AND SMARTER
Late in 2023, IPSOS conducted research on how distinctive brands truly are. It turns out that only 15% of major brands are distinctive. To put things in perspective, 85% of brands are essentially mimicking their competitors, reflecting an intention to 'play it safe.'
A year earlier, I introduced DSPs alongside true USPs. However, most suggested USPs lack real uniqueness and tend to promote complacency within brands. In contrast, DSPs (Distinctive Selling Propositions) make brands and their teams more agile, strategic, creative, and competitive in their market. DSPs create relevant and up-to-date value.
DSP
distinctive selling proposition
If you aim to stand out with your brand and product, you must distinguish yourself. It sounds logical, doesn't it? However, how many brands truly dare to differentiate, be distinctive? How many brands exemplify the innovative spirit of companies like Apple? By the way, innovation = surprise.
Distinctive Selling Propositions helps you achieve this differentiation by focusing on how to distinguish yourself from your market competitors. To maintain the Distinctive Selling Points, you must keep yourself and your team up to date and well-informed. This approach will keep you sharp and ahead of the competition, making you more agile and, therefore, more successful. Future proof!
Allow me to assist you strategically and creatively with your DSPs, paving the way for your competitors to follow suit. By the time they do this you will be so far ahead, giving you time to differentiate yourself again and hold your leading position. Keeping you Future-Proof.
HANDS-ON internal and external BRAND strategy and comms CONSULTANT & CREATOR
I co-create with companies on different levels. From brand development to activation concepts. From proposition development to stake-holders and customer journeys. Creating seamless on- and offline, internal and external brand and user experiences. Developing and utilising the brands distinctive selling propositions/point for more brand recognition. In the roll of a consultant or a hands on interim creative.
Working closely together ensuring internal adaptation.
hire me...
As a
strategist
Turning your aspirations and goals into actionable strategies that align with your brand, team, mission, audience, and offerings.
I achieve this by fully immersing in your world, attentively listening, exploring, and uncovering insights from your unique experiences, expertise, and perspectives. My approach is rooted in openness and receptivity, consistently seeking out what sets you apart and refining your plans accordingly.
As a conceptualiser
I focus on transforming strategies and plans into captivating and engaging concepts, all with the singular aim of capturing
your audience's attention.
My emphasis is on creating concepts that resonate with relevance and attract attention towards your message, brand, and product distinctiveness.
Through this process, my secondary objective is to activate the specific actions you've outlined and desired.
As a brand value realiser
The true value of a good concept is greatly influenced and defined by the quality of its execution, which should align with the defined goals or ambitions of your brand and message.
As a creative director, I take on the role of curating, orchestrating, guiding, and actively participating in the realisation of these concepts. This involves ensuring that the execution matches the
agreed-upon goals, parameters, and standards.
As a concultant
I've experienced both sides of creative processes. I've served as a creative director at multiple agencies collaborating with various brands, and also as a creative director within several brands, partnering with creative agencies.
This dual perspective allows me to offer valuable insights as a strategic creative direction consultant to clients, as I comprehend the languages and starting points of both creative agencies and corporate entities. This is particularly advantageous within the domain of brand creativity and brand value and values.
FACTS
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Speaker, lecturer and personal coach on creativity at Creating a Creative Culture
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Expert in brand strategy, brand positioning, DSP development and internal/external brand activation
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Ranked 16th of most awarded creatives in the Netherlands
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Entrepreneurial and international experience
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Brand positioning, proposition and activation specialist
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Extensive e-commerce and retail experience
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Author of Unlock your Creativity at 50pagesbooks.com
BRAND VALUE & PROPOSITION CREATOR/ACTIVATOR at:
CONTACT
I am available on project, interim base.
Call me: +31 (0)6 19202060
Or send me an email and I will get back asap.
